What is creativity and why should we bother being creative? How can we make sure we don’t put the breaks on other people’s potential?
I have been asked a few times what I mean by “creativity”. I tend to answer that I don’t mean “artistry”, but just the ability to develop new ideas by making unusual connections.
So, when I talk of “nurturing team creativity” through the use of theatre exercises, I don’t mean that I am going to teach a team how to be more artistic. What I mean is that I am going to put the team members in a place where they have to address team issues from a different point of view; where they are going to have to make connections that aren’t that apparent; where they are going to challenge their current way of thinking and look for the most appropriate solutions, not just the most common ones.
Creativity is the ability to see what’s not already there, to come up with new solutions, new procedures, new ways of operating. It’s the ability to turn a threat on its head and morph it into an opportunity.
I firmly believe that most of us are creative individuals – but, pretty much as with talent, the context has to be right for our creativity to surface.
I might be incredibly creative at home with the family: devising interesting ways of splitting up the chores; finding different things to do every weekend; building different filing systems every year to take the pain out of sorting out the bills.
But at work, it’s a different story.
I rarely contribute to team discussions; I rarely point out problems when I see them; I never challenge a new project, decision or policy. Why? Because at home I feel like my opinions matter, like my ideas are respected and my actions have an effect.
Luckily, this is not my personal story, but I fear it will ring true to most of you – through direct or second-hand experience.
There is a lot of untapped creativity at work and I think the two main reasons are the suppression of creativity in the workplace (or the lack of conditions to unleash it, which for me, become one and the same thing) and the tradition of separating not just our work and personal lives but also separating who we are at work from who we are outside work.
I’ll deal with the second point first, as it can be easily illustrated with a story.
Linda was a Chinese woman working as part of a product development team at a food company. During the creation of a new soup, the team reached a stumbling block when the chemists could not come up with the right flavour. Linda had a real understanding of Chinese cooking, but in approaching this new problem, she felt like she had to hide this for fear of appearing unprofessional and conforming to stereotypes: a woman in an all- white, male team, bringing her traditional cooking into the lab. If Linda felt like she couldn’t use her cooking skills to help solve a soup-flavouring problem, can you imagine how many seemingly unrelated skills she left outside the lab, in order to conform?
A second example illustrates how even those skills that are required of us in the workplace can be shut away in our “personal life box” instead of being put to good use in the organisation.
After watching Meredith rise organically as a leader in her Church community, Rob promoted her to a leadership position in their national insurance company. Rob soon became disappointed, as in three months, he saw none of the open and empowering style that she used in her community being applied to the workplace. When she was made aware of this, Meredith, who had been in the organisation for fifteen years, admitted that she had deliberately changed her leadership style at work. She felt that if she had been true to herself, she wouldn’t have survived in the organisation for long. Having felt undervalued in the organisation for a long time, she had got used to splitting her work persona from who she was in the community.
(Both of these case studies have been adapted from “Making Differences Matter: a new paradigm for managing diversity.” By David A. Thomas and Robin J.Ely. Harvard Business Review Sept-Oct 1996).
This second example brings us back to the importance of context and organisational culture in allowing individuals to bring the best parts of themselves to work. Fomenting creativity does not mean giving everyone the freedom to do whatever they like. On the contrary, creativity flourishes when boundaries are clear – countless options are sure to result in a jammed brain as it overheats from the thought of boundless possibilities. Knowing our limitations means that we can focus our energies on those areas we can improve or change.
So, what can we do to allow those around us to be creative?
Suspend disbelief.
Guilty, I have to confess, I’m really guilty of replying “No, that won’t work” when someone comes up with something unexpected. But I have taught myself to suspend that thought and ask more questions, ask for details, modifications. I have turned my default reply into: “That’s really worth a try. That sounds like an option”.
(I would also like to warn against being guilty of resting at the other end of the spectrum, when all ideas are implemented. Teams need to retain a focus, and the responsibility of this, tends to lie with the leader.)
Explain why not.
If you really feel like you need to knock an idea on the head, be specific as to why. Is it such a bad idea? Or is it that it will take longer than other suggestions to implement? Or have you not got the authority to implement it? Or simply, you prefer to go with something else because you are the one that will have to see it through?
Make it routine.
Not every job can take 20% innovation time off, such as that offered to Google engineers or those working for 3M. But there are small changes that can be made if you think creativity (and even innovation) will be key to your team’s or your business’ growth.
Be outward looking.
Creativity will be fuelled by the outside world, so encourage your team members to talk to other people in the organisation and to take time to find out what is going on in other areas of your industry and other unrelated sectors.
And lastly, of course, the big one:
Encourage open communication.
Encourage your team members to share their thoughts, worries and observations in your meetings. Foment a culture of “Am I disturbing you?” instead of one of “Do not disturb” by leading by example: don’t assume people should drop everything when you need them just because you are in charge. At the same time, don’t try to squeeze an important conversation into three minutes because you have an open door policy and you want to be always “available”. Give the word its full weight by making sure you are available in both body and mind by scheduling time in your diary when someone has something important to talk you about but they raise it at an inopportune moment.
Of course, it might not be enough to create the right circumstances for individuals to be creative if they find difficulty in accessing their creativity. In the next post, I will turn the focus back on ourselves, the individuals and how to bring down the barriers to creativity.